The Tussauds Group purchased Alton Towers in 1990 and began transforming the site into a world leading theme park.
1994 was to be the year that the company would build opt to build a major thrill coaster. It would be the largest project undertaken by the park since the double header of 1992, which saw the introduction of the Haunted House and Runaway Mine Train roller coaster.
With John Wardley at the helm, the project began to take shape and after two false starts, a B&M inverted roller coaster was selected for the site.
Since its inception, Alton Towers has been plagued with problems surrounding planning permission. Building a 150ft tall roller coaster just wasn’t an option. Instead the ride was designed to operate below the tree line in deep ravines. This not only resulted in an amazing aesthetic to any onlooker, the ride experience is made truly unique by this feature.
On the 19th March 1994, the rivers of blood began flowing and Nemesis secured its place in the history books. TV’s Gladiators were brought in to open the roller coaster and fans hailed the opening of a true theme park icon. The park declared the ride to be ‘The world’s most intense ride experience’ and a £1m advertising campaign ensured that the country knew that Nemesis was born and Alton Towers had hit the big time.
The creation of Nemesis is one of the single most significant factors in the development of the modern theme park industry. Alton Towers collaborated with B&M twice more in the following years with the opening of Oblivion in 1998 & Air in 2002.