Frontierland was one of three parks operated by the Blackpool Pleasure Beach company. Established in 1909, it operated as Morecambe Pleasure Park until 1987 when the park became Frontierland. The £1.5million transformation was inspired by a visit to Dollywood by Geoffrey Thompson, the chain’s Managing Director.
The tourism industry in Morecambe became increasingly difficult during the 1990s and trade at Frontierland declined despite continued investment, forcing the park’s closure in 1999.
For the best part of two decades, a key landmark of the park, the iconic Polo Tower remained on the site unused until June 2017 when it was demolished.