When opened, the Edwardian-inspired facade of Ocean Boulevard at Blackpool Pleasure Beach contained 38 retail units including Pizza Hut, Ripley’s Odditorium, Fisherman’s Wharf, Teddy Bear Trading Company, the Tommy Cooper Joke Shop and Coasters American Diner
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The Blackpool Pleasure Beach monorail was purchased from 1964-5 Worlds Fair in Lausanne, Switzerland. Consequently, the semi open trains were designated "Lausanne A" (M&Ms livery) and "Lausanne B" (Daily Star livery)