In the years and months leading up to the debut of The Big One, Blackpool Pleasure Beach made sure that everyone knew their new recording breaking ride was on the way.
With any mid-season ride opening, theme parks make a special effort to ensure that guests still attend prior to the opening of the new headliner. Up until the opening of The Big One, the Pleasure Beach cheekily accepted Alton Towers vouchers and used Alton Towers‘ Nemesis ride name in their marketing.