With any mid-season ride opening, theme parks make a special effort to ensure that guests still attend prior to the opening of the new headliner. Up until the opening of The Big One, the Pleasure Beach cheekily accepted Alton Towers vouchers and used Alton Towers‘ Nemesis ride name in their marketing.
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Between 1993 and 2001, Pleasureland Southport increased its annual visitor count from 900,000 to 2,100,000 visitors