In 1987, the Blackpool Pleasure Beach company had a new vision for Morecambe Pleasure Park. The theme park concept was embedding itself in Britain, with the opening of American Adventure and Chessington planned for the same year.
Fiona Thompson transformed the park into Frontierland, a new family adventure in the American West, incorporating a number of old favourites, with new facades and a number of new attractions, to complement other investments in Morecambe, such as the Bubbles water park.
The scheme was bold, but by 1990, the efforts were demonstrating great returns, with 800,000 guests, a tenfold increase on the attendance of 1970.
In the photos, note the park’s former Wild Mouse ride, transformed into the Runaway Mine Train that would later be relocated to Pleasureland. A number of the cars from the ride are now in our collection.