Blackpool Pleasure Beach presented punters with a huge range of merchandise for Project 2000, billed as Valhalla on opening.
Here are two postcards sold during the early seasons. In the first shot, the recently completed ride’s frontage is adorned by fireworks. In the second, the quad photo has a number of interesting features (clockwise, from top left).
- This scene is barely visible from the boats. Until the 2020 refurb, the scene was (just) visible after the right hand turn at the top of lift two (the right hand Mjölnir is visible at the base of the frame).
- Posing for the photo, a group of riders are inexplicably ‘enjoying’ their glacial run through the station
- Members of the 235 Club (the club formed to celebrate the launch of the Pepsi Max Big One) are the riders in this shot.
- The newly completely facade with a fully functioning waterfall. In 2001, modifications were made to restrict the width of the waterfall, requiring less water to complete the effect. The Cableway is visible, in its final operating season.